Diving into the AI Era & Hong Kong's Crypto Surge

Discover LinkedIn's AI Insights, Google's Productivity Boost, and the Future of Customer Journeys in The St Ledger Link

Author

Wayne St Ledger
September 02, 2023

 

🌞 Good Morning, Everyone

Welcome back, friends, to this week’s edition of The St Ledger Link.

In today’s edition:

  • 🤖 AI Revolution: LinkedIn's Deep Dive into the Transformative Power of AI in the Global Workplace

  • 🚀 Enhancing Productivity: Google's Duet AI Revolutionizes Workspace Tools

  • 🌆 Hong Kong: The Emerging Crypto Capital

  • 🌍 Navigating the Customer Odyssey: Charting the Ultimate Experience

Read Time: 5 Minutes

News

The evolution of work in the age of AI is crucial to comprehend, leading to the release of the "Future of Work Report: AI at Work."

Insights are gathered from over 950 million professionals on LinkedIn.

Key Findings:

  • Not only are job postings increasing, but more LinkedIn members globally are adding AI skills to their profiles.

  • A 21x surge in global English-language job postings mentioning new AI technologies, such as GPT or ChatGPT, has been observed since November 2022.

  • The intersection of AI and work has led to a 9x larger pool of AI-skilled members than in January 2016.

  • Generative AI technologies, including ChatGPT, are starting to change the way we work.

  • The fastest-growing specific skills added to LinkedIn profiles globally in 2022 were tied to Generative AI.

  • AI adoption influences the skills required at work while aiding people to become more adaptable.

  • 47% of US executives believe that using generative AI will increase productivity.

  • 44% of US executives plan to increase the use of AI at their organization in the upcoming year.

  • There's a continuous increase in the number of LinkedIn profiles adding terms like “AI“ and “ChatGPT“.

  • LinkedIn is exploring AI-assisted products to help job seekers and professionals boost AI literacy.

  • LinkedIn is rumoured to be working on an AI 'coach' for professionals.

  • Google has launched Duet AI for Google Workspace to enhance the functionality of Gmail, Google Docs, and other related services.

  • Duet AI is designed to assist users in focusing on essential tasks while the AI manages other aspects.

  • Since its introduction, thousands of companies and over a million testers have employed Google's Duet AI as a real-time collaborator, using it as a coach, source of inspiration, and a tool to boost productivity.

  • An example illustrates Duet AI's capabilities: If a financial analyst receives an email request for a Q3 performance presentation by the next morning, Duet AI can automatically generate a summary presentation by pulling relevant data from Google Sheets, Docs, and other sources.

  • Duet AI also offers features for Google Meet, such as enhancing video and audio quality, dynamic tiles, face detection, and real-time translation of captions in 18 languages.

  • Google Chat will also see improvements, including a refreshed user interface, new shortcuts, enhanced search, and the ability to interact directly with Duet AI.

  • Google emphasizes the privacy and security of user interactions with Duet AI, stating that other users won't be able to access someone else's data and that Google won't use personal data to train its models without permission.

  • Those interested in trying out Duet AI can do so through a free trial on Google's website.

🌆 Hong Kong: The Emerging Crypto Capital

Hong Kong is rapidly positioning itself as a global crypto hub, and here's why:

  1. Regulatory Support: The Securities and Futures Commission (SFC) introduced a framework in June 2023, allowing retail trading of digital tokens at licensed exchanges, showcasing the government's proactive approach to crypto regulation. source

  2. Financial Epicenter: As a renowned financial hub, Hong Kong is leveraging its infrastructure, skilled workforce, and business-friendly policies to lead in the crypto realm.

  3. Talent Pool: The city is a hotspot for crypto enthusiasts, from developers to investors, further bolstered by educational courses on blockchain and cryptocurrencies.

  4. Crypto Infrastructure: Home to global crypto exchanges like Huobi and OKX, and a plethora of blockchain start-ups, Hong Kong offers a robust infrastructure for crypto trading and innovations. source

  5. Strategic Advantage: Despite China's crypto trading ban, Hong Kong's proximity to the mainland positions it as a potential gateway for blockchain technology into China.

  6. Embracing Web3: The financial secretary's endorsement of blockchain as the next digital tech growth wave, coupled with initiatives like the Cyberport hub and the Web3 task force, underscores the city's commitment to the future of crypto. source

In essence, Hong Kong's strategic moves, both regulatory and infrastructural, are setting the stage for its dominance in the global crypto landscape.

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📢 More AI News

Other AI news that you may find interesting;

PayPal's PYUSD shows under $10,000 daily volume three weeks post-launch.

Judge Failla rules Uniswap Labs not liable for scam token damages.

Europe's influential blockchain event in Barcelona on Oct 25-26, featuring top industry speakers and networking opportunities.

Robinhood introduces wallet support for BTC and DOGE, and begins rolling out ETH swap features for over 200 assets.

Twitter/X's recent algorithm update emphasizes replies over retweets and boosts video content, aiming for enhanced user engagement and content longevity.

Growth Corner

🌍 Navigating the Customer Odyssey: Charting the Ultimate Experience

The Customer Journey Map (CJM) is a visual representation that outlines the steps a customer goes through when engaging with a company, whether it's a product, an online experience, a retail experience, a service, or any combination thereof.

The primary goal of a CJM is to get a sense of a customer's motivations, needs, and pain points as they interact with a brand.

Here's a deeper dive into the Customer Journey Map:

Key Components of a Customer Journey Map:

  1. Customer Personas: These are fictional, generalized representations of your ideal customers. They help you understand your customers better and make it easier for you to tailor content to different groups' specific needs, behaviours, and concerns.

  2. Stages: These are the steps a customer goes through when interacting with your company. While these can vary based on the company and industry, a basic set might include:

    • Awareness: The customer becomes aware of a need and your solution.

    • Consideration: The customer evaluates different products or solutions.

    • Purchase: The customer decides to buy your product.

    • Retention: The customer decides to continue using/purchasing your product.

    • Advocacy: The customer recommends your product to others.

  3. Touchpoints: These are the points of customer interaction with your brand. This could be anything from seeing an online ad, visiting your website, speaking to a salesperson, or using your product.

  4. Emotions: At each stage, how is the customer feeling? Are they frustrated, delighted, confused?

  5. Opportunities: These are areas where you can improve the customer experience based on their emotions and feedback.

  6. Barriers: Customers face obstacles or pain points at different stages in their journey.

Benefits of a Customer Journey Map:

  1. Empathy: It allows businesses to step into their customer's shoes and see their business from the customer's perspective.

  2. Identify Gaps: It can highlight gaps between what customers expect and receive, allowing businesses to address and rectify them.

  3. Enhance Customer Experience: By understanding pain points, businesses can improve processes, enhance user experience, and reduce friction.

  4. Align Teams: It ensures that every department, from marketing to sales to customer service, has a unified view of the customer.

  5. Optimize Resources: By understanding which touchpoints matter most to customers, businesses can allocate resources more effectively.

How to Create a Customer Journey Map:

  1. Define Objectives: Understand why you're creating the map.

  2. Research: Gather data through surveys, interviews, and analytics to understand your customers.

  3. Create Personas: Develop detailed profiles of your target customers.

  4. List Touchpoints: Identify every point of interaction between the customer and your brand.

  5. Map the Journey: Visualize customers' path, from awareness to advocacy.

  6. Identify Emotions, Barriers, and Opportunities: Understand the highs and lows of the journey.

  7. Iterate: Regularly update the map based on new data and insights.

In essence, a Customer Journey Map is a powerful tool that provides valuable insights into the customer experience, helping businesses to serve their customers better and optimize their operations.

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Community Questions Corner

If you have any questions about the topics, I cover in the newsletter. Please tag me on Twitter (X)😁 at @stledgerdigital, and I will feature your question here with the answer.

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