🌞 Good Morning, Everyone

Welcome back, friends, to this week’s edition of The St Ledger Link.

In today’s edition:

• 📉 ChatGPT's Uncertain Horizon: Decline, Competition, and Financial Woes

• 🤖 Snapchat's AI Chatbot Causes Stir with Unexpected Behavior and Glitch

• 💼 LinkedIn Enhances Discovery with AI Tools for Sales and Recruitment

• 🧍Growth Marketing for the Modern Entrepreneur: The Power of AI on a Budget

• 👑 Specialist Corner: Victor (Growth Marketing Expert)

Read Time: 7 Minutes

News

📉ChatGPT's Uncertain Horizon: Decline, Competition, and Financial Woes

• OpenAI's attempt to trademark 'GPT' hinted at potential challenges ahead, with many users moving away from GPT products.

• ChatGPT's user base significantly declined, dropping 12% from 1.7 billion users in June to 1.5 billion in July.

• The release of the ChatGPT API led many to build their own bots, further reducing reliance on the original product.

• "API cannibalisation" concerns companies favouring the API over the main ChatGPT for diverse workflows.

• Open-source Large Language Models like Meta’s Llama 2 pose stiff competition, offering a free and sometimes superior alternative to GPT.

• Despite transitioning to a profit model, OpenAI's losses have doubled, reaching $540 million since ChatGPT's inception.

• The high operational cost of ChatGPT, at $700,000 per day, is a significant financial strain.

• GPU shortages and competition, especially from Elon Musk's xAI, further threaten ChatGPT's dominance and quality.

• Without additional funding, OpenAI might face bankruptcy by the end of 2024, casting uncertainty on ChatGPT's future.

🤖 Snapchat's AI Chatbot Causes Stir with Unexpected Behavior and Glitch

• Snapchat's AI chatbot, "Snapchat My AI", unexpectedly posted a live update and stopped responding to messages.

• The AI, powered by ChatGPT, posted a live Story, a feature usually for humans.

• Users voiced concerns on social media, ranging from unease to humor about the AI's behavior.

• Snapchat said it was a glitch, not a feature, and it's now resolved.

• The event highlighted AI concerns, with the tool facing criticism since its April launch over privacy and "creepy" interactions.

• Snapchat's AI allows personalization, making interactions feel more personal and sometimes blurring human-computer boundaries.

• The incident shows challenges in introducing AI tech, especially on platforms like Snapchat with younger users.

• Snapchat was an early partner with OpenAI for ChatGPT access.

💼 LinkedIn Enhances Discovery with AI Tools for Sales and Recruitment

LinkedIn has introduced new AI-driven tools to optimize the use of its platform, focusing on Sales Navigator and Recruiter.

Sales Navigator Updates:

• A new account prioritization feature has been added. This tool uses AI to identify key users for sales pitches based on various signals.

• The feature aims to keep users updated on important changes, such as new executive hires or key contacts leaving a company.

• The Account Hub will prioritize accounts based on growth potential, buyer intent, or recent activities.

• Additional signals have been added to its buyer intent markers, including company website visits and new colleague connections.

• A "Personas" feature has been introduced, allowing marketers to create templates of their ideal lead candidates. LinkedIn then uses these templates to suggest relevant contacts.

Recruiter Updates:

• A "Likelihood of Interest" feature has been added, which uses AI to determine which members are more likely to engage and respond to outreach based on their activity.

• The system aggregates real-time interest signals, such as "Open to work," InMail acceptance, and "Interested in your company," to identify potential candidates.

LinkedIn's recent additions are aligned with machine learning, aiming to help users find the right contacts at the right time. These tools can provide a competitive edge by identifying leads or candidates actively considering their next move.

Sponsor Section

📢 More AI News

Other AI news that you may find interesting;

1. 🚀 Grit secures $7M to address technical debt, marking a step forward in software innovation.

2. 🌍 A Roadmap to Help AI Technologies Speak African Languages

3. 🤖💥 Inside the messy ethics of making war with machines

4. 🎨 Adobe Express Elevates User Experience with Firefly Generative AI Integration

5. 🚀 Former Google CEO, Eric Schmidt, Launches Ambitious AI-Driven Scientific Initiative

Growth Corner

🧍 Growth Marketing for the Modern Entrepreneur: The Power of AI on a Budget

Introduction

In today's fast-paced business landscape, innovative marketing strategies are paramount. For small business owners and budding entrepreneurs, the challenge is twofold: navigating the complex world of AI and doing so on a tight budget. But what if I told you that integrating AI into your marketing strategies is achievable and can also be the game-changer you've been seeking?

Understanding Growth Marketing

Growth marketing isn't just about acquiring customers; it's about acquiring the right customers. Its strategy focuses on the entire customer lifecycle, from awareness to advocacy. Understanding and implementing growth marketing is crucial for entrepreneurs offering niche products and professional services or exploring diverse ventures. But how does AI fit into this?

The AI Revolution in Marketing

AI is not just a buzzword; it's a tool that's transforming how businesses market themselves. AI is making its mark from chatbots that offer personalized customer service to algorithms that predict buying behaviours. And for the entrepreneur hungry for efficient strategies, AI is the secret sauce that can amplify your marketing game.

Benefits of Integrating AI into Growth Marketing

1. Personalization: Imagine tailoring your marketing strategies to each customer's unique preferences. With AI, this isn't just a dream; it's a reality.

2. Data Analysis: Dive deep into customer data, understand their behaviours, and make informed decisions that align with your vision.

3. Automation: Streamline repetitive tasks, allowing you to focus on what you do best - innovating and growing your business.

Overcoming the Challenges

Yes, the world of AI can seem daunting, especially when you're operating on a shoestring budget. But here's the good news:

• There are affordable AI tools tailored for small businesses.

• You don't need a PhD in AI to understand its implications for marketing. Platforms like mine offer insider tips and strategies to help you navigate this terrain.

• Implementation doesn't have to be a nightmare. You can seamlessly integrate AI into your marketing strategies with the right guidance.

Tips for Entrepreneurs on a Tight Budget

• Leverage Free Tools: Numerous open-source AI tools can kickstart your journey.

• Collaborate: Consider partnering with AI experts or hiring interns passionate about the intersection of marketing and AI.

• Join Communities: Engage in online platforms and communities (like the one I envision) where you can learn, share, and grow together.

The Future is Bright

The fusion of marketing and AI is just the beginning. As we venture further into the realms of Web 3.0 and the crypto sphere, the potential for businesses is limitless. Imagine a world where your marketing strategies are efficient and self-evolving, thanks to AI. That's the future we're heading towards.

Conclusion

To my fellow entrepreneurs, I understand the allure of wanting to stay ahead in the game. My journey from the construction sector to the heart of digital marketing has taught me one thing: adaptation is key. And in this era, adapting means embracing the power of AI.

So, whether you're selling artisanal cheese or offering consultancy services, know this: AI, when harnessed correctly, can be your most potent ally. Dive deep, stay curious, and remember - the future of marketing is not just digital; it's intelligent.

🛠 Trending Tools

Check out the current trending tools in the AI world.

1. 📘 WorkbookPDF - Get personalized language workbooks crafted by AI.

2. 🎨 Artificial - AI-assisted platform for designing custom canvas art based on user prompts.

3. 🤖 Katonic - A platform for creating enterprise-level AI applications and chatbots without coding.

4. 💡 MindPal - Your AI-powered secondary brain for enhanced cognition.

5. 😂 MeMemes - Use AI to transform yourself into a humorous meme.

6. 📈 Sheet AI - Integrate AI capabilities directly into your Google Spreadsheets.

7. 🌐 Monster API - Efficiently train and utilize AI models without breaking the bank.

8. 🤖 Browse - Quickly train a robot in just 2 minutes to retrieve data from any site.

Specialists Corner

👑 Spotlight on Specialists

In the bustling corridors of Twitter, it's rare to find a voice that resonates with both authenticity and expertise. Victor's handle, @Victorfawole0, is one such rarity. Here's a closer look at what sets him apart:

• Unbridled Passion for Growth Marketing: Victor's tweets testify to his passion for growth marketing. Each post and insight echoes a palpable dedication, reminding me of my journey from the world of construction to the intricate dance of digital marketing.

• A Foundation in Education: It's evident that Victor isn't just passionate; he's well-educated in the domain. His tweets often reflect a deep understanding, likely honed through rigorous academic pursuits, making his insights both reliable and enlightening.

• Building a Community: Beyond sharing knowledge, Victor is about fostering connections. His engagement with followers, retweets, and shoot-outs highlight a commitment to nurturing a growth marketing community on Twitter, a vision I deeply resonate with.

• Venturing into Web3: In a world rapidly moving towards decentralized platforms, Victor's interest in Web3 is both timely and visionary. His tweets touch upon the potential of Web3 in reshaping growth marketing, offering a glimpse into the future of the digital realm.

If you're on the hunt for a blend of passion, education, community spirit, and a forward-thinking perspective in growth marketing, @Victorfawole0 is your go-to on Twitter. Dive into his feed, and you're sure to emerge both inspired and informed.

Community Questions Corner

If you have any questions about the topics, I cover in the newsletter. Please tag me on Twitter (X)😁 at @stledgerdigital, and I will feature your question here with the answer.

Feedback

I would LOVE ❤️ to get some feedback on the newsletter; please reach out to me at @stledgerdigital, and let’s connect.