🌞 Good Morning, Everyone

Welcome to the first edition of The St Ledger Link.

In today’s edition:

• 🖥️ Japan's Leap into the AI Race: A New Supercomputer on the Horizon

• ☠️ Twitter Rebranded to X

• 🤖 AI Regulation: Shared Concerns in US and Europe

• 🧍 Persona Building Made Easy

• 👑 Specialist Corner: Molly Lye

Read Time 4 Minutes

News

Japan's Leap into the AI Race

• Japan’s Ministry of Economy, Trade, and Industry (METI) has announced its plans to develop a new supercomputer to help advance the country’s artificial intelligence (AI) industry.

• The new supercomputer (SC) will be operated by the National Institute of Advanced Industrial Science and Technology (AIST).

• The SC will also be open to Japanese brands.

• The project is part of Japan’s efforts to stay competitive in the global AI race and also to address the country’s urgent need for increased computing power in AI development.

• The new SC will specialize in large language models (LLMs) training to promote Japan’s development of generative AI.

• The project should cost around 50 billion yen ($450 million) and will be ready by 2025

Twitter Rebranded to X.

• Twitter has rebranded to X and scrapped its iconic blue bird logo.

• According to Twitter CEO Linda Yaccarino, the rebrand is part of a larger pivot for the app, “transforming the global town square.”

• “X is the future state of unlimited interactivity—centred in audio, video, messaging, payments/banking—creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine,” she tweeted on Sunday.

• Some advertisers are not sold on the rebrand. “From a branding point of view and a marketing point of view, it just seems like a crazy idea,” Matt Egan, managing director of strategy at brand experience firm Siegel+Gale said. “From a branding and marketing points of view, it just seems like a crazy idea.”

🤖 AI Regulation: Shared Concerns in US and Europe

• According to Morning Consult, consumer sentiment on AI regulation is similar in the US and Europe.

• Only 32% of US and 26%-35% of European consumers believe AI can be easily controlled and developed responsibly.

• However, 52% of US and 41%-61% of European consumers see AI as the future of technology.

• Most consumers support heavy government regulation of AI development.

• Top concerns vary personal data privacy in the US, France, and Germany; irresponsible AI development in the UK; and children accessing AI tools in Italy.

• Concerns about misinformation are higher in the UK, Germany, and Spain than in the US, France, and Italy.

Sponsor Section

📢 More AI News

Other AI news that you may find interesting;

1. Histogram Equalization: A Step-by-Step Guideline (06)

2. Protocols in Python

3. Turn Images Into Videos With AI (Runway 2 Tutorial)

4. Google says it is committed to an open Web, but its actions say otherwise

5. This Health AI Startup Aims To Keep Doctors Up To Date On The Latest Science

6. Fake Or Fact? The Disturbing Future Of AI-Generated Realities

Growth Corner

🧍 Persona Building

Leveraging AI simplifies the creation of buyer personas, streamlining targeted marketing and aligning business offerings with customer needs for enhanced engagement and revenue.

This innovative approach refines customer understanding, enabling a tailored, impactful strategy, thus revolutionizing your market presence.

 Build your Persona using Chat GPT:

The Prompt:

“Your task is to generate buyer persona with Gender, Age, Location, Relationship Status, Work, Interests, Behaviors, Web History, Search Terms, Pain Points and Goals. Please add any other points that you think are relevant and see that could help strengthen the persona. The services the company is offering is "Industry" Worldwide.”

In this example, I replaced “Industry” with “Weight Equipment”:

Remember, this is not foolproof, but a great resource for you to use to get things started.

Having this persona built will then allow you to create a content strategy to target this persona at different stages in the Marketing Funnel.

With this straightforward command within the Chat GPT chat, you can create content tailored to the persona at each stage of their journey.

The Prompt:
"Create a content strategy that will target this persona at each stage of the marketing funnel."

So this gives you a great starting point for building your perfect persona powered by AI.

The Specialist Corner below will be a great resource for you to further build on your Marketing Funnel Game 😎.

🛠 Trending Tools

Check out the current trending tools in the AI world.

• Lazy - Take Smart Notes using your keyboard quickly.

• Lindo - Ai created websites fast.

• Supertools - List all Ai tools in one place.

• ChatGPT - Plugin called A+ Invoice Maker - Makes invoicing much easier.

• TalkWeb - Talk with any website for all the information you need.

Specialists Corner

👑 Spotlight on Specialists

This week we will look at Marketing Funnels and some key parts of them.

Key Elements of a Marketing Funnel:

1. Awareness: Strong brand presence and marketing strategy.

2. Interest: Detailed product information, testimonials, and comparisons.

3. Consideration: Clear value proposition and personalized content.

4. Intent: Strong sales strategy, including promotions and excellent customer service.

5. Evaluation: Clear and easy-to-use purchasing process, strong customer support.

6. Purchase: Smooth checkout process, customer appreciation.

7. Retention/Post-Purchase: Excellent customer service, feedback collection and loyalty programs

If you want to learn more, check out Molly Lye, as her content is a great information source for businesses.

Community Questions Corner

If you have any questions about the topics, I cover in the newsletter. Please tag me @stledgerdigital, and I will feature your question here with the answer.

Feedback

I would LOVE 💗 to get some feedback on the newsletter; please reach out to me at @stledgerdigital, and let’s connect.